Privacy policy

Last updated: 27 August 2026

Theseca operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Theseca is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described in it.

We handle your personal information in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. The data controller for your personal information is the company named in the contact information at the end of this policy.

Personal Information We Collect or Process

When we use the term "personal information", we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from it, depending on how you interact with the Services and as permitted or required by applicable law:

  1. Contact details including your name, address, billing address, shipping address, phone number and email address.
  2. Financial information including payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details. We never see or store your full card number.
  3. Account information including your username, password, security questions, preferences and settings.
  4. Transaction information including the items you view, put in your basket, or purchase, return, exchange or cancel, and your past transactions.
  5. Communications with us including the information you include in communications with us, for example when sending a customer support enquiry.
  6. Device information including information about your device, browser or network connection, your IP address and other unique identifiers.
  7. Usage information including information about your interaction with the Services, including how and when you interact with or navigate them.

Personal Information Sources

We may collect personal information from the following sources:

  1. Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
  2. Automatically through the Services, including from your device when you use our products or visit our website, and through the use of cookies and similar technologies.
  3. From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
  4. From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us and which of the Services you use, we may use personal information for the following purposes. Under the UK GDPR we must have a legal basis for each purpose, and that basis is given below.

  1. Provide, tailor and improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfil your orders, to remember your preferences, to send notifications related to your account, to process purchases, returns, exchanges and other transactions, to create and manage your account, to arrange shipping, to facilitate returns and exchanges, and to create a customised shopping experience for you. Legal basis: performance of our contract with you, and our legitimate interest in improving the Services.
  2. Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending marketing and promotional communications by email, and showing you online advertisements for products on the Services or other websites, including based on items you have previously bought or added to your basket. Legal basis: your consent, which you can withdraw at any time.
  3. Security and fraud prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, to detect, investigate or take action regarding possible fraudulent, illegal, unsafe or malicious activity, and to secure our Services. If you register an account, you are responsible for keeping your credentials safe, and we strongly recommend that you do not share your username, password or other access details with anyone. Legal basis: our legitimate interest in protecting our business and our customers.
  4. Communicating with you. We use your personal information to provide you with customer support, to be responsive to you and to maintain our business relationship with you. Legal basis: performance of our contract with you, and our legitimate interest in supporting our customers.
  5. Legal reasons. We use your personal information to comply with applicable law or to respond to valid legal process, including requests from law enforcement or government agencies, to participate in potential or actual litigation, and to enforce or investigate potential violations of our terms or policies. Legal basis: compliance with a legal obligation, and our legitimate interest in establishing, exercising or defending legal claims.

Marketing

If you have agreed to receive marketing from us, we may email you about new arrivals, restocks and Theseca news. You can unsubscribe at any time using the link at the bottom of any marketing email, or by emailing info@theseca.com. Withdrawing your consent does not affect emails about an order you have placed, such as order confirmations, dispatch notices and refund confirmations.

Cookies

We use cookies and similar technologies. Strictly necessary cookies keep the site working, remember your basket and keep your session secure, and are always on. Analytics, functional and advertising cookies are used only with your consent, which you can give or withdraw at any time through the cookie settings on our site.

How We Disclose Personal Information

In certain circumstances we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  1. With Shopify, vendors and other third parties who perform services on our behalf, for example IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping.
  2. With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalised advertising with third party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. You have the right to tell us not to share information about you in order to show you targeted advertising and marketing based on your online activity with different merchants and websites.
  3. When you direct or request us to disclose certain information to third parties, or otherwise consent to it, such as to ship you products or through your use of social media widgets or login integrations.
  4. With our affiliates or otherwise within our corporate group.
  5. In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations, including responding to subpoenas, search warrants and similar requests, to enforce applicable terms of service or policies, and to protect or defend the Services, our rights and the rights of our users or others.

We do not sell your personal information.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify, as well as with third parties that may be located in countries other than the one where you live, in order to provide and improve the Services for you.

In addition, to help protect, grow and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over the use of your personal information for these purposes.

To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy.

Depending on where you live, you may exercise certain rights with respect to your personal information through the Shopify Privacy Portal.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness or reliability of information found on them. Information you provide on public or semi-public venues, including information you share on third party social networking platforms, may also be viewable by other users of the Services or of those platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not by itself imply any endorsement of the content on those platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of 16. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request that it be deleted.

Security and Retention of Your Information

We use appropriate technical and organisational measures to protect your information, including SSL encryption of the site and access controls on our systems. Please be aware that no security measure is perfect or impenetrable, and we cannot guarantee perfect security. In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we keep your personal information depends on why we hold it:

  1. Order and transaction records: six years after the end of the tax year in which the order was placed, because tax law requires it.
  2. Account data: for as long as your account is open, and for a reasonable period afterwards.
  3. Marketing consent records: until you unsubscribe, and for a short period afterwards so that we can show that consent was given and withdrawn.
  4. Support correspondence: up to three years.

Your Rights and Choices

Under the UK GDPR you have the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in certain cases we may decline your request as permitted by law.

  1. Right to access or know. You may request access to the personal information we hold about you.
  2. Right to delete. You may request that we delete personal information we hold about you.
  3. Right to correct. You may request that we correct inaccurate or incomplete personal information we hold about you.
  4. Right of portability. You may request a copy of the personal information we hold about you and ask that we transfer it to a third party, in certain circumstances and with certain exceptions.
  5. Objection to processing and restriction of processing. You may ask us to stop or restrict our processing of your personal information for certain purposes. You may object at any time to processing for direct marketing.
  6. Withdrawal of consent. Where we rely on consent to process your personal information, you have the right to withdraw it. Withdrawing your consent does not affect the lawfulness of processing carried out before you withdrew it.
  7. Managing communication preferences. We may send you promotional emails, and you may opt out at any time using the unsubscribe option in our emails. If you opt out, we may still send you non promotional emails, such as those about your account or orders you have made.

You may exercise any of these rights where indicated on the Services, or by contacting us using the contact details below. We will respond within one month, as required by law. To learn more about how Shopify uses your personal information and any rights you may have in relation to data processed by Shopify, visit the Shopify Privacy Portal.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your request, as permitted or required under applicable law. You may designate an authorised agent to make requests on your behalf. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorised them to act for you, and we may need you to verify your identity directly with us.

Complaints

If you have complaints about how we process your personal information, please contact us first using the contact details below so that we can put it right. You may also ask us to look at our decision again.

You have the right to lodge a complaint with the Information Commissioner's Office, the UK supervisory authority for data protection:

Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

Helpline: 0303 123 1113

Website: ico.org.uk.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the United Kingdom, we rely on a recognised safeguard: UK adequacy regulations for the destination country, the International Data Transfer Agreement, or the UK Addendum to the European Commission's Standard Contractual Clauses. You can ask us for details of the safeguard used for a specific transfer.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on this page, update the "Last updated" date and provide notice as required by applicable law.

Contact Information

Store name: Theseca
Company name: Smidcom
Company address: van Nijenrodeweg 730, 1082 JE Amsterdam, The Netherlands
Warehouse address: Grasshopper Business Park, Ely Road, Cambridge, CB25 9NN, United Kingdom
Company registration number: 42146595
VAT number: NL869921757B01
Phone: +44 1223 931472
Email: info@theseca.com

Monday to Friday, 09:00 to 17:00 (UK time)
Closed at weekends and on UK public holidays
We aim to respond to your enquiries within 24 hours on business days.